“Hi, I’m Rae Ellen Lee, an internationally unknown author,” my friend says to the bicycle rider who has stopped to chat with us in a Utah canyon.

Rae Ellen is more forward and much funnier than I am, and I love this line. It cuts through the embarrassing back-and-forth that, for me, usually goes something like this:

I really am an author! This is me signing books at Seattle Mystery Bookshop

I’m not lying, I actually am an author! This is me signing books at Seattle Mystery Bookshop

Me: “I’m an author. I write mysteries and romances.”

Polite Stranger: “That’s great!” Then, peering at me with curiosity, “Would I have heard of you?”

Me (mortified): “Probably not. My publisher never promoted my books.” (Unsaid: And I’m obviously a total nincompoop when it comes to marketing.) “But here’s a card describing my books. (Nervous laugh.) Do me a favor and leave it in a public place.”

Sigh. It’s such a dilemma. How and when does a clueless introvert author make herself known to new readers? I avoid anyone who constantly hawks herself or her products; why would anyone appreciate it when I do? But I don’t have a big family-and-friends network out there supporting me, I can’t afford to advertise in expensive magazines, and since I write outdoorsy animal lover mysteries, my outdoorsy animal lover readers don’t tend to sit around chatting on social media.

So when I pass up the opportunity to tell a friendly stranger that I’m an author, I never know whether to feel like I’m being just a nice normal person or some sort of expert self-defeating anti-entrepreneur. So I generally say something only half the time and usually end up feeling like a complete loser.

A couple of days after meeting the bicyclist, as I ride the shuttle from St. George to the Las Vegas airport, I chat with my very nice seatmate. We talk about Utah and other places we have visited, and after a while, she mentions that she reads constantly. Aha-an opening! I tell her I am a voracious reader, too. And then she says she likes mysteries. Feeling like a hunter with a deer in the crosshairs, I tell her I am a mystery author, pull out my card that describes my books, and hand it over. She says she’ll definitely look for my books.

Later, at the airport, I share a restaurant table with an interesting man from Germany who has been visiting all the western parks. I love Germans, they are such adventurers, and like me, many are enthusiastic about the American West, its culture and its beautiful wild places. We talk about places he visited on this trip (he flew to the Cook Islands, too!) and a bit about how Americans and Cook Islanders eat unhealthy diets and will pay for that in the long run, and briefly agree on how politics need to move away from the current all-about-the-profit mode to work-for-the-common-good mode.

Close-up of magnifying glass focusing on two people

Of course, while we talk, I am thinking, do I tell him I’m an author and some of my books are published in Germany? Wouldn’t that be a typical it’s-all-about-me American move? Besides, he’d probably ask me the name of my books there, and my cards are all in English. I can’t even spell the German titles, let alone pronounce them. Nor could I cough up the name of the German publisher. So we part politely without exchanging names and wander off to catch our separate flights back home.

From now on, I’m borrowing Rae Ellen’s line: “Hi, I’m Pamela Beason, an internationally unknown author.”

And I’ll keep using it until a stranger says, “Oh, I know that name! I love your books!”